aka ankitcreativesAnkitAgarwal.
Making brands look like themselves.
Designing the websites and products that carry them forward.
The archive, by chapter.
One identity. Recognisable at every touchpoint.
For HROne’s rebrand, we built a cohesive visual system around its distinctive brand assets (DBAs): the blackbuck mascot and the horn-inspired Ambition Arches. These assets shaped a signature design language of patterns and layouts, designed to strengthen recognition and recall.
I extended this system to Propel, CHRO Mindset Podcast and HR Commune, alongside virtual events, webinars and AI summits, giving each its own expression within a unified brand family.
From digital experiences, campaigns and publications to fabricated event spaces, signage, stationery and merchandise, the DBAs anchored the visual identity, creating a recognisable HROne presence across physical and digital touchpoints.
From a new product to a complete launch.
For HROne Studio, I took the product’s branding from logo and visual identity through to its website, PPC ads, sales enablement materials and launch campaigns, creating a consistent identity across every stage of the launch.
I independently designed and built the website using Figma Make and React, with HubSpot, analytics and tracking integrations. I carried the visual system into product messaging, advertising and sales collateral, connecting brand design with the practical needs of marketing and sales.
Giving a new product its own identity.
For HROne’s AI Interviewer, I took the product’s branding from logo and visual identity through to its website, PPC ads, sales enablement materials and launch campaigns.
I extended the identity across web, advertising and sales formats, adapting the message and composition for each. The work spanned initial brand direction through launch execution, establishing a consistent product presence across its marketing touchpoints.
Individual character. Shared recognition.
I developed the identities for Propel, CHRO Mindset Podcast and HR Commune, giving each a distinct voice while retaining a clear connection to HROne.
Built around the blackbuck and Ambition Arches, the system uses colour, typography and composition to distinguish each brand across websites, events, publications and campaigns.
Translated the visual identity into objects people could wear, carry and use, bringing consistency and character to HROne’s physical brand experience.
From the @ankitcreatives shelf.
Off-hours work. Type studies, posters, the weird ideas that don't fit a brief — and the ones that eventually do.
followers
Over a decade in design.
From concept to launch.
As Design Manager at HROne, I lead a team and work across brand identity, websites, product UI and campaigns, collaborating closely with marketing and business leadership.
My work includes HROne’s rebrand and sub-brand identities. For HROne Studio and AI Interviewer, I took each product’s branding from logo and visual identity through to websites, sales collateral, PPC ads and launch campaigns.
AI and coding have expanded what I can deliver independently. I design, code and launch websites and landing pages, and use AI to create brand campaigns and films—from creative direction through final execution.
Outside work, I share AI film experiments, brand reinterpretations and visual explorations on @ankitcreatives. It’s where I test ideas without a brief.